The Kidcam Way
More Than 50 Years of Creating the Spirit of Summer
There’s just something about summer camp.
For more than 50 years, we’ve had the privilege of watching kids grow up at Kidcam. We’ve watched nervous first-day campers walk through our doors holding tightly to a parent’s hand and, a few weeks later, run in without looking back. We’ve watched kids find their person, try something they were sure they couldn’t do, stand on a stage, learn a new skill, laugh until their stomach hurt, become a Rockstar and count down the days until they could come back and do it all over again.
We’ve watched counselors arrive thinking they were just getting a summer job and leave realizing they had learned how to lead people. We’ve watched campers become counselors, counselors become leaders, and families come back year after year because somewhere along the way, Kidcam became part of their summer story.
That’s the magic of camp.
Magic doesn’t come from the activity on the schedule. It comes from people.
Creating Moments. Building Relationships.
Bringing the Spirit of Summer to Life.
Our mission is to bring the Spirit of Summer to life by creating memorable moments and lasting relationships through the power of camp.
Of course, kids remember the big things—the special events, crazy dress-up days, water days, counselor competitions, celebrations and traditions. But some of the most important parts of summer are much smaller. It’s the counselor who knows your name on the first morning, the friend who saves you a seat, the person who notices you’re having a hard day, or the first time you’re brave enough to try something you weren’t sure you could do.
Those little moments have a funny way of becoming the big memories. Creating more of those moments is what Kidcam is all about.
What Makes Kidcam, Kidcam?
It’s a question we’ve spent a lot of time thinking about and cultivating amongst our teams.
We operate camps in different states, different communities and very different facilities. Some have pools. Some have gyms. Some have acres of outdoor space. Some sit on top of mountains. Every camp has its own personality, its own traditions and its own people—and we love that. We don’t want every Kidcam to look exactly the same.
But we do believe every Kidcam should feel like Kidcam.
There should be energy when you walk in and someone who knows your name. Counselors should be engaging instead of watching, kids should be included instead of standing on the outside, and leaders should be present and paying attention. There should be laughter, music, movement and probably a little bit of organized chaos. Someone should be cheering for someone else, and there should be moments happening throughout the day that kids can’t wait to tell their parents about.
Because after all these years, we know something for sure: a great facility doesn’t create great camp, and a great schedule doesn’t create great camp. Great people do.
That’s the Kidcam Way.
I Know You
More Than a Name on a Roster
If there is one thing we want every child to feel at Kidcam, it’s this: I know you.
Not just your name. We want to know what makes you laugh, what you’re really good at, what you don’t think you’re good at yet, who your friends are and when something just isn’t quite right. We want to know when you need a little space and when you need someone beside you saying, “Come on. You’ve got this.”
Because kids are different when they know they’re known. They participate more, take chances, make friends and find confidence they may not have known they had. They begin to belong.
And eventually something really special happens: Kidcam stops being the camp their parents signed them up for and starts becoming their camp.
That’s what we're after.
The Spirit Behind Kidcam
Over the years, we’ve put words around the things that have always made our best camps special. Those words spell SPIRIT, and they give all of us a shared language for how we want Kidcam to feel.
A smile can say I’m glad you’re here before a word is ever spoken. We want our people to bring warmth, joy and positive energy and help create the kind of place people are genuinely happy to walk into each day.
It starts before a word is ever spoken.
Warmth when you walk in.
Joy in the everyday moments.
Energy that makes people glad to be there.
Because a place people are genuinely happy to walk into is a place kids want to come back to year after year.
Great camp may look effortless, but it isn’t accidental. We think about the experience we’re creating, understand the why behind what we do and pay attention to the little details because little things have a funny way of becoming big things at camp.
Great summers don’t just happen.
Every schedule has a reason.
Every activity has a purpose.
Every detail gets our attention.That’s how a schedule becomes an experience—and how little moments have a funny way of becoming the big memories.
Of all six, I KNOW YOU is our guiding force. It means more than knowing a camper’s name. It means knowing our people well enough to notice them, include them, encourage them and help them feel like they belong.
And that goes beyond our campers.
We want our campers to feel known.
We want our parents to feel known.
And we want our staff to feel known.Because when people know they matter, they connect differently, participate more fully and become part of something bigger than themselves.
Camp isn’t a spectator sport. Play the game, sing the song, wear the ridiculous costume, cheer loudly and be willing to try something new. Being a Rockstar isn’t about getting all the attention; it’s about being willing to help create the experience for everyone else.
Around here, we call it Rock Like Rocky.
Show up and join in.
Be yourself and try things.
Encourage somebody and make the people around you better.Because the best experiences are even better when everyone gets to be part of them—and a Rockstar makes sure they do.
We want people to be better because they spent time with us. Encourage someone, teach something, recognize growth and believe in people before they completely believe in themselves. Great leaders don’t just shine—they help other people shine, too.
That’s how leaders grow at Kidcam.
Campers become counselors.
Counselors become leaders.
And leaders help the next group shine.We don’t just want our campers to leave Kidcam better than they arrived. We want that for our team members, too.
Every great camp has things that make absolutely no sense to anyone who wasn’t there—and we love that. The cheers, songs, awards, celebrations, inside jokes and special moments connect one summer to the next. Traditions are how camp becomes part of your story and gives you something you can’t wait to come back to.
But there are some things we hope never change.
Kids still need to play.
They need friendships that happen face-to-face.
And they need places where they know they belong.That’s the Spirit of Summer.
Meet Rocky
More Than Our Mascot
Rocky is our Owl Bird, our mascot and the face of the Spirit of Summer, but around here, Rocky means a little more than that.
Rocky represents the best of who we hope people become at Kidcam. He’s the camper who decides to join in, the counselor who isn’t too cool to be silly, the person who notices someone standing alone and brings them into the group, and the leader who finds the energy to lift everyone else when the day gets long. He tries again, celebrates other people’s wins and understands that the best experiences are even better when everyone gets to be part of them.
In other words, Rocky represents SPIRIT in action.
That’s why you’ll hear us say Rock Like Rocky. It means show up, join in, be yourself, know people, try things, encourage somebody and make the people around you better.
That’s a Rockstar.
The Spirit of Summer Since 1974
Kidcam has grown quite a bit since our first summer in 1974. We’ve added camps, entered new communities, welcomed thousands and thousands of children, hired generations of counselors and watched campers become staff members and staff members become leaders.
Summer has changed along the way. Kids have changed. Parents have changed. And we’ve changed, too. We’ve learned, adjusted, gotten better and continued learning from every summer.
But there are some things we hope never change.
Kids still need to play. They need friendships that happen face-to-face and places where they can laugh, be silly and simply be kids. They need adults and young leaders who genuinely care about them. They need opportunities to try things they may not be great at yet and to know it’s okay to mess up and try again. They need traditions, independence, encouragement and places where they know they belong.
That’s why, more than 50 years later
we still believe so deeply in the power of summer camp.
Our People Are the Secret
Our Directors, counselors and young leaders are the ones who turn a schedule into an experience. For many of our team members, Kidcam is also their first real job and one of the first places someone gives them the opportunity to be responsible for something bigger than themselves.
They learn pretty quickly that simply showing up isn’t enough. A child is watching how they react. A teammate needs their help. A parent is trusting them. A Director is challenging them to do something they may not have known they could do.
Somewhere between that first staff meeting and the last day of summer, they grow up a little. They learn to communicate, work hard, solve problems, receive feedback, take responsibility and lead other people. Some of our very best leaders started exactly that way.
We don’t just want our campers to leave Kidcam better than they arrived. We want that for our team members, too.
The Kidcam Way
Immerse your child in a summer of discovery at one of 30 Kidcam Camps! Kidcam offers an action-packed summer program with different weekly themes, each filled with sports, arts, STEM challenges, team-building activities, group competitions, our favorite camp traditions, talent shows, swimming & water play, all while incorporating the special aspects offered at the host facility of your preferred camp location.
The KIDCAM Way
At Kidcam Camps, we believe that summer should be an unforgettable adventure filled with fun, friendship, and personal growth. For 50 years, we've been creating powerful camp experiences for children ages K-13* across the Southeast, while providing a trusted program that parents, campers, and our partner host facilities love.
Our action-packed weekly themes combine sports, arts, STEM challenges, team-building activities, group competitions, swimming and beloved camp traditions, ensuring your child's summer is filled with adventure and joy. From talent shows to learning age-appropriate life skills, our experienced counselors guide campers through enriching experiences that spark creativity, build confidence, and foster lasting connections.
At Kidcam Camps, we prioritize safety above all else, ensuring your child's well-being is always our top priority. With a rich history dating back to 1974, we are one of the most trusted names in day camp operations, dedicated to bringing the Spirit of Summer to life through memorable moments and cherished relationships.
Partnering with over 30 premier destinations and trusted community facilities, we create welcoming, safe, and supportive summer programs where every child is celebrated for their uniqueness. Our unique curriculum, encompassing STEM, sports, arts, movement, water play, and life skills, combined with the exceptional amenities offered by our host locations, ensures your child stays fully engaged throughout the day.
Accredited by the American Camp Association, Kidcam Camps provides a year-round commitment and full-time resources to creating fun and memorable summers for over 5,000 children each summer.
Join us and embark on an unforgettable adventure that will ignite your child's passion for exploration, friendship, and personal growth.
*Ages vary by location, please see camp-specific site to verify age by camp.
Be Like Rocky
Dear Parents
At Kidcam Camps, we understand that choosing the right summer camp for your child is a significant decision. That's why we strive to provide a consistent, high-quality experience across all our 30 camp locations, ensuring your child has an unforgettable summer adventure.
We are proud to be accredited by the American Camp Association (ACA), which means we undergo a thorough annual review of our operations, staff qualifications, training, and emergency management procedures. This accreditation assures families that we have made a commitment to a safe, nurturing environment for your children, promoting growth and fun in an environment dedicated to safety.
At Kidcam Camps, we understand the importance of flexibility. All our locations offer the option to attend camp for up to 10 weeks, allowing you to choose only the weeks that suit your needs. Additionally, if you're traveling or have family in multiple markets where we operate, your child can attend more than one Kidcam Camp location, saving you on registration fees and enjoying the trusted program they love.
Across all our camps, we provide the following:
- Before and after-care options for extended hours
- Lunch and snack offerings
- Sibling and multi-week discounts
- Parent Registration Portal for ease in registering, managing payments and accounting, accessing weekly schedules, and receiving director updates
- Weekly schedules to keep you informed about the exciting activities your camper is experiencing
Kidcam Camps is one of the most trusted names in day camp operations, welcoming over 5,000 campers and 500 rockstar team members each summer. However, camp isn't just something we do; it's what we do 365 days a year. We have a team of year-round professionals dedicated to providing amazing, consistent camp experiences for you and your camper, building on our long-standing traditions and values to bring the Spirit of Summer to life by creating memorable moments and lasting relationships through the power of camp.
We look forward to welcoming your child to an unforgettable summer adventure at Kidcam Camps!
MEET ROCKY
Rocky is our Kidcam Camps mascot, and like you, Rocky came to Kidcam when he was young. He was ready to meet friends and make new adventures. They say birds of a feather flock together, which is why we call Rocky an 'Owl Bird'. Rocky is a Rockstar. He's the best of everything and inspiration to us all by showing everyone around him the Spirit of Summer 365 days a year.
Here’s how Rocky…rocks:
SMILES
Smiles are free and should be given often. Rocky is always smiling.
Purposeful & Intentional
Be impeccable with your words and actions. This means to say what you mean and do what you say.
I Know You
Make an effort to see people for their unique gifts. We all have them. What are yours? If you aren’t sure, you may discover them at Kidcam.
Rockstar
You are already a Rockstar, so keep rocking every day. Stand up front and center. Be confident. Share your voice. Celebrate life with friends. Share your songs.
Inspire Greatness
Chase your dreams. Never give up. Cheer on others as they chase their dreams.
Traditions
Traditions create memories that last forever. Start yours at Kidcam. We create a sense of
belonging that gives children the confidence to be who they are by creating memorable moments and lasting relationships.